Creating personal wealth is often characterized as selfish, or even sinful. In fact in the Bible, two separate books of the New Testament contain the quote…

“It is easier for a camel to go through the eye of a needle than for a rich person to enter the kingdom of God.”

Yet, in a free market, the person who makes the greatest fortune is the one who enriches the most lives in the community. When markets are free, meaning all exchanges are voluntary, each person offering products or services has to compete with all other sellers to provide the most value. In other words, the sellers are in competition to see who can most enrich the lives of the most people.